Matt Cutts Busts the Latest SEO Misconception

To appear on the first page of search results, companies and online marketers will believe and implement any SEO technique or trick they have heard of. Using an SEO technique without any proper analysis have a negative impact on the search rankings of a web page. To maintain current rankings and to prevent being penalized by latest algorithms, webmasters often believe speculations rather than facts. In this video, Matt Cutts – Head of the Google Webspam team, talks about the latest misconception that he would like to put to rest.