If you want to follow an alcohol brand on Twitter, get ready to share your birthdate first. Operational from November 25, Twitter users will need to go through an age-screening process, one the micro-blogging site calls a ‘safe and responsible’ step for brands to connect with the right audience.
Content marketing has been instrumental in enhancing customer engagement, increasing website traffic and driving sales for businesses. Now, not-for-profit organizations are also reaching out to their target audience through relevant, branded content. A new study conducted by the Content Marketing Institute and Blackbaud, a company providing software and services to non-profits, points to the increasing use of content marketing among non-profit professionals in North America.
For eight long years, Google has been embroiled in a legal dispute with Authors Guild. The bone of contention has been Google Books, a service allowing internet users to locate and preview millions of books from publishers and libraries worldwide. Now, a federal judge has ruled in favor of Google Books, deeming the service to be beneficial in many ways and serving the whole society.
Two-year old photo-messaging application Snapchat has rebuffed a buyout offer worth $3 billion from social media giant Facebook. Early this year, Facebook is said to have made an offer of $1 billion to acquire the company. That is twice the amount it paid for Instagram.
Pinterest has now made it easy for users to find pins they might like so they can cut down on the time spent on discovery. The new feature is called ‘related pins’ and as the name implies, recommends a selection of pins to users’ home feed. This appears to be a handy feature as it not only saves time but also introduces you to pins related to your interest/liking that you may otherwise miss.
That 75% of all online content is shared on Twitter and Facebook may not come as a big surprise to anyone. But here’s the big news: two well-known players are making rapid inroads into the content-sharing space. LinkedIn and Pinterest have reported robust sharing numbers; the world’s largest professional sharing network saw its content sharing rise by over 19% while the photo-sharing website posted a 15% growth in sharing. Facebook moved at a relatively slow pace, recording a growth of just under 15% while Twitter declined 8%.
A celebration is incomplete without a bottle of bubbly, especially one from the iconic Moët & Chandon brand. That’s exactly what the champagne house wants to reiterate with its latest social media campaign #MoetMoment.
In a sign that underscores the growing demand for advertising on digital platforms, Google has signed a multi-million cross-media advertising deal with Publicis Groupe, one of the ‘Big Four’ advertising companies in the world. The contract was signed through MediaVest, a subsidiary of Publicis.
LinkedIn has unveiled a new mobile app that provides a better email experience and enablers users to make more informed decisions on adding potential business connections on their smartphones. Called ‘Intro’, the app provides a summarized profile of the sender above the email client. The profile comprises the sender’s picture and small professional bio. When you click on the Intro bar, a more detailed profile of the sender is displayed. It includes the sender’s work history, education, mutual connections, and recommendations received by him/her from other LinkedIn users.
The Facebook Home lock screen has opened up new content to Android beta testers. The Facebook Home software allows Android users to bring content and updates directly to their lock screen. Users can now access third-party applications on the lock screen without unlocking their phones. This means Pinterest, Flickr, Tumblr and Instagram posts and photos can be viewed and Liked. However, Facebook hasn’t indicated if it will make other apps like Twitter available in the future.
The Co-founder, Chairman and CEO of leading content and social media company Demand Media resigned as Chairman and CEO on Oct 14, 2013. The company’s co-founder Shawn Colo will serve as interim CEO until such time as the board finds a replacement. Rosenblatt’s departure comes at a time when Demand Media is planning to split itself into two publicly traded companies, one offering domain registry services, and the other dedicated to how-to articles. The company has announced that there are no changes to the plan in the wake of Rosenblatt’s resignation.
Although the benefit and importance of adopting content marketing has been widely touted by many companies, not many are have adopted it fully or even know how to. Moreover, very few companies are willing to be daring enough to stand out and be innovative with their content marketing campaigns. However, one brand – Four Seasons, is quickly becoming a trailblazer in the content marketing and social media marketing spheres. With their focus on digital marketing and innovative content, the company is reaping the benefits of good content marketing.