How to Newsjack Like A Pro

Awesome newsjackers can find a news item somewhat or barely related to their companies and turn it into a massively popular blog post, press release or even a social media campaign. An inbound or content marketer needs to be such a newsjacker. Contrary to popular belief, there is nothing shadowy and murky about newsjacking. Newsjackers are online marketers who are able to capitalize on the popularity of any news story and direct web traffic in their direction by being able to look at unrelated but popular breaking news items from a completely different angle that is relevant to the industries they are in.