5 Content Marketing Lessons from the ‘Gangnam Style’!

Psy became a household name in the remotest parts of the world with his kick-ass and super-catchy ‘Gangnam Style’. One of the most striking things about this viral phenomenon of epic proportions was that it was unexpected in many ways. For one, Psy isn’t your usual pop star – if you were to spot him on the streets, you wouldn’t even remotely suspect him of being a pop musician. Not only are his looks deceptive, but also his video is a complete anti-thesis of what you would expect to see. Keep all these thoughts aside for a moment, and you realize that ‘Gangnam Style’ is a brilliant example of smart viral and content marketing. And there are important lessons to be learnt: