How to Become a Success on Facebook!

Any company wanting to reach a larger audience, increase sales and lead generation, and connect with customers must have a presence on Facebook. However, most companies fail to make a mark on the largest social networking site. Studies show that even companies that post regularly on their Facebook pages – even six or seven times a week – fail to reach even a quarter person of their fan base. This means that all the content published on your company page manages to reach or is seen only by just over 15% of your fans. Moreover, Facebook has never officially revealed any formula to increase the reach that content has but knowing the new EdgeRank algorithm could help social media writers create Facebook optimized content.