Darren Rowse, ProBlogger and TwiTip owner advises businesses on how to use twitter effectively as part of their social media management campaign.
The 3 key 'musts' according to him are -
1) Listen to what people are saying about you, your product or service and the industry you are in.
2) Monitor all that is talked about that has a connection to you and your business by setting up alerts.
3) If you're targeting a foreign geographic, get a local to 'tweet' on behalf of your business.
Be an engaging conversationalist, and you'll be a success!
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