Startups Need Content Marketing Just as Much as Big Businesses Do

Many startups and small businesses do not to bother with content marketing at all. They do not have the resources to set up an efficient content marketing team and they are simply not big enough to make an impact with their content. As a result, most start-ups rely on landing pages and PPC ads to drive traffic to their website. Also, most start-ups focus all their energy on product development while neglecting content marketing completely. However, the assumption that content marketing is not a good fit for start-ups is completely untrue.

Effective Social Media Time Management Tips

Often times, social media marketing is the only marketing option for small businesses as they lack the resources to create expensive advertisements. If done correctly, social media marketing can work wonders in promoting a small business while costing very little. Sadly, most small businesses owners simply don’t have the time to plan and manage social media marketing campaigns and they end up neglecting this fantastic marketing opportunity. Here are a few time management and time-saving tips that can help small businesses manage their social media marketing campaigns efficiently.

How to Build a Content Marketing Strategy for Your Small Business

All small businesses should have content marketing strategies in place not only to support social media marketing but also to boost branding and search engine visibility. Consumers no longer respond to blatant advertising and will be willing to engage with your brand only if you are able to provide some value to them. Content marketing is the perfect way to do that. With the content that you create and publish, not only will you be providing useful content that your consumers can learn from but you will also be indirectly promoting your small business.