With over 310 million monthly active users and 1.3 billion accounts, Twitter is a mine for customers and prospects. According to Twitter’s blog, 500 million people visit Twitter without logging in and 52% of the users purchased a product after learning about it on Twitter every month. No wonder companies ranging from Fortune 500 to start-ups are hoping on the band wagon. This makes it one of the best marketing platforms available at the moment. Engaging your followers on Twitter isn’t an easy task. With limited character count, you have to come up with different ways to get your idea across. To keep readers entertained and engaged, your Twitter posts need great attention to detail and constant care. Here are five winning tips you can use to engage your customers and prospects on Twitter.
1. Interact with your followers
Have you ever wondered why Twitter accounts of celebrities do so well? Twitter gives people of all ages a chance to interact with their favorite celebrities. They not only respond personally to these tweets but also give a sneak peek into their lives. Take a look at Katy Perry’s Twitter account for example. She has a strong following of 97.6 million.
As a business, you can learn a lot from these accounts. If you respond to your customer’s queries in a timely manner, you will come off as a genuine business that is concerned about its customers. According to a survey held by Twitter, 77% of the users feel more positive about a brand when they reply to their tweets. For example, JetBlue Airways Twitter account has a dedicated team of professional customer service employees that respond to every query posted on their tweets. With 2.09 million followers, you get an idea of how effective it is to regularly interact with your followers.
2. Use images/videos to grab attention
A tweet with an image or video will always perform better. We usually click on links if the caption or the image/video is catchy. By including an image or video that is extremely hard to scroll past, you can significantly increase the number of click-through-rates, retweets, and favorites. For example, Starbucks was in the news because their holiday cups weren’t ‘Christmassy’ enough. They responded by releasing 13 different cups and even put up the images as their cover photo. The Twitter world went wild as that tweet got thousands of retweets.
You can use tools such as Canva to create high-quality images which meet the standards of Twitter. Stock Photo Secrets’ 99Club is another economical resource to find good quality photos which are mainly found on expensive stock photo sites. By paying just $99, you have access to 4,000,000 images and illustrations. You have 200 downloads after which you need to pay only 99¢ per image.
3. Tweeting just the right amount
Here are a few facts on how often companies tweet.
- 92% of the companies on Twitter Tweet more than once a day.
- 42% tweet around one to five times every day.
- 19% target six to ten times on a daily basis.
According to a study done by Social Bakers which looked at 11,000 tweets of global brands, the average rate of engagement decreased after the 3rd tweet in a day. Neil Patel, co-founder of KISSmetrics, Hello Bar, and Crazy Egg said the ideal number of tweets for optimized engagement per tweet is from one to five tweets a day. By keeping your tweets between these ranges, every tweet will keep your customers and prospects engaged.
4. Use actionable words
There was a post by Twitter which stated that using actionable words increased the average number of clicks by 13 percent. Using words such as free trial, download, sign up, and other similar words, you can increase the number of clicks for every tweet. Your followers will be compelled to take action, eventually converting them into prospects and customers. To put things into perspective, facts on actionable words have been highlighted below.
- Asking people to download – 13% more clicks on the timeline and 11% in search on an average.
- Asking for a Retweet – Retweets increased by an average of 317% in search and 311% on the timeline.
- Asking users to follow – Average number of follows increased by 258% on timelines and 86% in search.
- Asking for a reply – Replies on an average increased by 307% in search and 334% in the timeline.
5. Outsource Twitter content creation
Engaging customers and prospects on a daily basis can be challenging. By outsourcing Twitter content creation, you no longer have to spend hours a day to come up with catchy tweets. These companies have a large number of writers who are focused on providing quality content to meet the expectations of their clients. They also have a brilliant understanding of how Twitter works and they are up-to-date with the current trends. By hiring a Twitter content creation company, you will no longer have to worry about engaging customers on Twitter or any other social media platform.
Follow these simple tips to keep your customers and prospects engaged on Twitter. If you don’t want to go through the hassle of learning how to use Twitter effectively, why don’t you consider taking the help of professionals? With cost effective solutions and professional content writers, you really have nothing to lose.