Altimeter founder, Charlene Li speaks of how important it is for companies to have a social media strategy in this day and age.
According to Li, it’s not enough to engage in social media every now and then. Companies can’t afford to have just a Twitter strategy or Facebook or Blog strategy. They need to be participating on all these platforms at the same time, and have a holistic social media strategy.
Only with a holistic approach to social media will businesses be able to build and improve their relationships with customers and benefit from them.
Social Media can be time-consuming and tricky. If it takes up too much of your time, try getting a freelance writer or content writer to help out with the writing part of it.