13 Best Tools to Boost Your Content Marketing Efforts

Content marketing is effort intensive and requires consistent effort. A content marketing research found out that only 8% of marketers think their content marketing management is excellent and 32% of them actually said that their content management is fair or poor. Content management can be made easy and efficient if you have the right stack of marketing tools.

Be it content curation, social media promotion, email marketing, lead capturing, or SEO enhancement, utilizing marketing tools will help you eliminate redundant and time-taking processes and manage your marketing efforts better. Here is a list of the 12 best tools to boost your content marketing efforts.

1. Easil

Marketing becomes easier when you have high quality graphics to attract the attention of prospects. Easil is an easy to use DIY platform which helps you create numerous forms of such as posters, flyers, social media graphics, GIFS.

You can use their diverse collection of fonts, colors, imageries, and logos to create your graphics. You can also style your graphic with the Text Effects Tools pop-up that appears in the action bar. The tool helps you add shadows, glow, and blur effects. They also have over 1000 customizable templates that can be used with no additional fees.

2. Narrato Marketplace

Narrato is an easy on the pocket content ordering platform. Narrato has thousands of quality vetted and expert freelance writers, and the platform matches your content jobs using smart algorithms to the best writers. You can also choose to float your project to select writers.

Placing an order is easy with a simple form, which allows you to place a content order for multiple content pieces in one go. Your first article costs only $1, which is a great way to test the waters. The platform allows unlimited revisions for a given period, and offers free plagiarism checks and no attribution required images for your content.

3. Wibbitz

Wibbitz is an online video editor that makes it quick and easy to produce professional-quality, fully-branded, short-form videos for your business.
With a starting price of only $10/month, you’ll get access to customizable video templates, drag-and-drop editing tools, custom branding, and millions of licensed photos, videos, and soundtracks. Wibbitz also offers a variety of business and enterprise plans that give you access to even more customization options, team collaboration tools, a team of in-house experts, and more. Of course, you can always sign up for a free trial before you choose the plan that works for you.

4. Animoto

Animoto is a video making tool which requires no prior video editing experience. The drag-and-drop video maker tool helps you pick photos and video clips and directly drop them into Animoto’s workspace. You can also choose from their collection of templates or create one of your own.

The tool is very easy on the pocket – monthly plans start as low as $5. They also have professional and business plans that offer advanced features. If you wish to try out the tool before purchasing it, you can opt for a 14-days free trial which is available on their Professional plan.

5. ViralContentBee

ViralContentBee is a social media content promotion tool. Using ViralContentBee helps you generate high quality traffic for your website and grow social media authority. It is also free to join and use.

ViralContentBee helps your social media management become more consistent, strategic, and targeted. It also helps you connect with influencers and peers who are aligned with your brand’s goals. You get extra channels to promote your content and also build a good network.

6. TextOptimizer

Many find SEO confusing and difficult to handle. This is where TextOptimizer can help. The tool requires no technical knowledge and is very easy to use. The online tool asks you to paste the text you wish to optimize or put in the link to your website. It then gives you suggestions on words to add and remove in your content to rank higher in search engines.

TextOptimizer also helps you explore questions that people are currently asking on search engines. This allows you to find the subject of your next content piece. The high quality optimized content helps you rank higher on Google and/or Bing search, improving your reach.

7. Stencil

Image creation and editing can be complicated tasks, especially if you’re new to it. But images are the lifeblood of marketing and have one of the highest conversion rates.

This is where Stencil comes in. Extremely easy-to-use, you can quickly create images from scratch, resize images for different screens and share them across social platforms. The tool comes built with thousands of templates and has a large library of icons, graphics and stock photos that you can embellish your image with. Want a quote to make your images stand out? Stencil has a quotes repository too.

The best thing about the tool is that it allows you to quickly preview your image before social sharing and make the required changes. You can also download the image in hi-def for your physical marketing materials.

8. Emma

Email marketing requires good management and planning. Emma is an email marketing and automation tool that helps you prepare and send targeted emails to your subscribers using features such as list segmentation and content personalization. Emma also has built-in integrations with YouTube, Shopify, SurveyMonkey and more.

Emma provides A/B testing for the emails you send to your subscribers. Different sections of your email can have alternatives and each of these alternatives are sent to a small percentage of your subscribers. This helps you learn what works best with your audience.

9. Sumo

Sumo is a lead capture tool that helps you grow your list of email subscribers, increase conversions, and generate more sales. This growth tool is 100% free to use forever and can be set up in under one minute.

You simply need to install Sumo email capture on your WordPress, Shopify, or Google Tag Manager account by activating it in the plug-ins section. Sumo lets you add social media share buttons which helps make it easy to share the content on different social media channels.

10. Yoast

Yoast is a plug-in that can be activated on your website to help you rank better in search engines. The tool helps you attract more visitors to your website and increase reader’s engagement. Yoast also updates itself according to the latest search engine algorithms of Google so that you do not model your content on outdated techniques.

If you have the Yoast plug-in activated when writing a blog on WordPress, it gives you text optimization suggestions such as keyword optimization, readability check, SEO check, suggestions for outbound and inbound linking, and more.

11. Paperflite

Paperflite is a marketing collateral management and sales enablement tool. The tool helps you share any type of content anywhere smartly and allows you to track results. It also integrates with tools such as Hubspot, Zoho, Salesforce, Google Analytics, and more.

The entire journey of your content is tracked on the Paperflite dashboard and you receive insights for all touchpoints. These insights work two ways. Firstly, you can instantly get in touch with hot leads to convert them into paying customers. Secondly, you can figure out ways to nurture cold leads.

12. ContentStudio

Content Studio is an all-in-one content marketing and social media management tool.  The tool helps you plan, schedule, discover, analyze and automate your content and social marketing efforts. It integrates with platforms like WordPress, YouTube, PixaBay, Imgur, and several others to offer the user the ultimate advantage.

Apart from planning and scheduling your content, Content Studio also comes with features like Influencer Discovery, Community Management, Content Research to bridge the gap between the user and their audience.

13. Fluvid

Recording a detailed product demo from automating your customer on-boarding process to training and development for your employees can be made easy using Fluvid’s screen recorder tool. The tool best addresses the problems one would face during work from home or remote working scenario. A Fluvid user can share a video with just one click without depending on 3rd party sharing tools to upload and share the content.

Other notable features include, first of its kind live streaming feature in a screen recording tool, group sharing of videos, crop and trim of videos, adding customised call to action button on the video player, password protection etc. To get started with chrome download Fluvid chrome extension from the chrome store.

14. Desygner

Desygner is a Graphic Design Tool for Non-Designers, with a simple UI and is easy to use. Over 20 million users and 60 thousand businesses use Desygner for personal or professional use. It has a drag and drop feature, which makes using the tool extremely seamless and effortless. If you can move your mouse, you can do it all. Free templates are also available to use.

The tool includes awesome features such as Print, Online Graphic Design Editor, Resize Image Online, PDF Editor, and more! It also has Royalty-Free Images, with over 120 million stock images from Shutterstock to choose from.