11 Best Tools to Boost Your Content Marketing Efforts

Content marketing is effort intensive and requires consistent effort. A content marketing research found out that only 8% of marketers think their content marketing management is excellent and 32% of them actually said that their content management is fair or poor. Content management can be made easy and efficient if you have the right stack of marketing tools.

Be it content curation, social media promotion, email marketing, lead capturing, or SEO enhancement, utilizing marketing tools will help you eliminate redundant and time-taking processes and manage your marketing efforts better. Here is a list of the 11 best tools to boost your content marketing efforts.

1. Easil

Marketing becomes easier when you have high quality graphics to attract the attention of prospects. Easil is an easy to use DIY platform which helps you create numerous forms of such as posters, flyers, social media graphics, GIFS.

You can use their diverse collection of fonts, colors, imageries, and logos to create your graphics. You can also style your graphic with the Text Effects Tools pop-up that appears in the action bar. The tool helps you add shadows, glow, and blur effects. They also have over 1000 customizable templates that can be used with no additional fees.

2. Narrato

Narrato is an easy on the pocket content ordering platform. Narrato has thousands of quality vetted and expert freelance writers, and the platform matches your content jobs using smart algorithms to the best writers. You can also choose to float your project to select writers.

Placing an order is easy with a simple form, which allows you to place a content order for multiple content pieces in one go. Your first article costs only $1, which is a great way to test the waters. The platform allows unlimited revisions for a given period, and offers free plagiarism checks and no attribution required images for your content.

3. Animoto

Animoto is a video making tool which requires no prior video editing experience. The drag-and-drop video maker tool helps you pick photos and video clips and directly drop them into Animoto’s workspace. You can also choose from their collection of templates or create one of your own.

The tool is very easy on the pocket – monthly plans start as low as $5. They also have professional and business plans that offer advanced features. If you wish to try out the tool before purchasing it, you can opt for a 14-days free trial which is available on their Professional plan.

4. ViralContentBee

ViralContentBee is a social media content promotion tool. Using ViralContentBee helps you generate high quality traffic for your website and grow social media authority. It is also free to join and use.

ViralContentBee helps your social media management become more consistent, strategic, and targeted. It also helps you connect with influencers and peers who are aligned with your brand’s goals. You get extra channels to promote your content and also build a good network.

5. TextOptimizer

Many find SEO confusing and difficult to handle. This is where TextOptimizer can help. The tool requires no technical knowledge and is very easy to use. The online tool asks you to paste the text you wish to optimize or put in the link to your website. It then gives you suggestions on words to add and remove in your content to rank higher in search engines.

TextOptimizer also helps you explore questions that people are currently asking on search engines. This allows you to find the subject of your next content piece. The high quality optimized content helps you rank higher on Google and/or Bing search, improving your reach.

6. Stencil

Image creation and editing can be complicated tasks, especially if you’re new to it. But images are the lifeblood of marketing and have one of the highest conversion rates.

This is where Stencil comes in. Extremely easy-to-use, you can quickly create images from scratch, resize them for different screens and share them across social platforms. The tool comes built with thousands of templates and has a large library of icons, graphics and stock photos that you can embellish your image with. Want a quote to make your images stand out? Stencil has a quotes repository too.

The best thing about the tool is that it allows you to quickly preview your image before social sharing and make the required changes. You can also download the image in hi-def for your physical marketing materials.

7. Emma

Email marketing requires good management and planning. Emma is an email marketing and automation tool that helps you prepare and send targeted emails to your subscribers using features such as list segmentation and content personalization. Emma also has built-in integrations with YouTube, Shopify, SurveyMonkey and more.

Emma provides A/B testing for the emails you send to your subscribers. Different sections of your email can have alternatives and each of these alternatives are sent to a small percentage of your subscribers. This helps you learn what works best with your audience.

8. Sumo

Sumo is a lead capture tool that helps you grow your list of email subscribers, increase conversions, and generate more sales. This growth tool is 100% free to use forever and can be set up in under one minute.

You simply need to install Sumo email capture on your WordPress, Shopify, or Google Tag Manager account by activating it in the plug-ins section. Sumo lets you add social media share buttons which helps make it easy to share the content on different social media channels.

9. Yoast

Yoast is a plug-in that can be activated on your website to help you rank better in search engines. The tool helps you attract more visitors to your website and increase reader’s engagement. Yoast also updates itself according to the latest search engine algorithms of Google so that you do not model your content on outdated techniques.

If you have the Yoast plug-in activated when writing a blog on WordPress, it gives you text optimization suggestions such as keyword optimization, readability check, SEO check, suggestions for outbound and inbound linking, and more.

10. Paperflite

Paperflite is a marketing collateral management and sales enablement tool. The tool helps you share any type of content anywhere smartly and allows you to track results. It also integrates with tools such as Hubspot, Zoho, Salesforce, Google Analytics, and more.

The entire journey of your content is tracked on the Paperflite dashboard and you receive insights for all touchpoints. These insights work two ways. Firstly, you can instantly get in touch with hot leads to convert them into paying customers. Secondly, you can figure out ways to nurture cold leads.

11. ContentStudio

Content Studio is an all-in-one content marketing and social media management tool.  The tool helps you plan, schedule, discover, analyze and automate your content and social marketing efforts. It integrates with platforms like WordPress, YouTube, PixaBay, Imgur, and several others to offer the user the ultimate advantage.

Apart from planning and scheduling your content, Content Studio also comes with features like Influencer Discovery, Community Management, Content Research to bridge the gap between the user and their audience.

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