Facebook has become a very powerful tool for marketing your products and services online. Though the organic reach of Facebook posts is dwindling day by day, the paid promotion brings in a lot of followers for your page.
But one of the most common factors that have been observed by most of the marketers is that though a lot of people comment and like your page posts, the number of paying customers are very less. The main reason could be that the content that is created is not powerful enough to drive sales. Hence, creating sales driving content is the need of the day.
Here are few amazing ways you can convert your fans into customers:
1. Provide exclusive coupons: The word “exclusive” creates a special feel in the mind of customers. Providing a coupon that is exclusive to Facebook fans is one of the best ways to convert them to paid customers. It provides the customers a feel that only they are entitled to that special privilege. This “exclusive coupon” help in building a fan base and in converting them into actual customers. Alternatively, you can also provide a limited time or a limited number of coupons which might prompt your customers to take action before the offer expires.
2. Conduct a webinar: Host a webinar offering a solution to your customer’s problems. Explain to them how your product or service can help them solve your problem. For, e.g., if you are running a cleaning company, explain how your staff can help clean that tough stain from your customer’s sofa. Direct them to your website and provide them a discount rate for availing your product or service. Similarly, you can also provide customers creative ways of using your products. For, e.g., if you are selling scarves, then show different ways in which customers can tie it to create a style statement.
3. Engaging content: Apart from shareworthy videos and gif, one type of content that can boost engagement is user generated content. Posting pictures of customers using your product or service can increase your fan base and encourage others to try your product or service. It can provide customers new ideas to use your product. The best way to get user generated content is to ask for it. You can also provide special gifts or coupons to customers who share their content. Similarly, posting behind the scene pictures of your business creates a closeness between the customers and your business which can boost loyalty. If there is a story surrounding your product or service, it is also a good idea to share it with your customers.
4. Don’t sell your products directly: Of course, product photos can increase engagement on your Facebook page. But instead of trying to sell the products directly to your customers, ask those who have used your product/service to leave a review on your page. The customer always goes through reviews or testimonials. Hence having a positive review on your Facebook page can help a lot in converting your customers.
5. Post regularly: Regular and consistent posting on your Facebook page is very important to drive traffic and sale. If you can’t create enough content in-house to publish regularly, consider outsourcing the creation of social media marketing content.
This gives the customers a feeling that you are serious about the business. Prepare an editorial calendar beforehand and publish the post as per the calendar. There are various online tools such as DrumUp and Hootsuite which let you schedule the posts well in advance. While scheduling posts, always remember the important dates and events relevant to your audience.
Also, make sure to post a mix of everything including product photos, blog post, relevant news and user generated content. This way, your customer does not feel bored seeing the same type of content.
6. Use Facebook insight statistics: Pay close attention to Facebook insight and see what type of posts are converting. If the engagement rate for a particular post is high, try promoting the same. There is a greater probability for new users to engage with the post and eventually convert into new customers.
7. Promote upcoming events: If you are conducting or taking part in any event in the near future, it would be a good idea to post the same on your page and boost the post in your locality. That way more people are likely to visit the event and try out your product or service.
8. Respond promptly: Customers want a solution to their problem without delay. Hence, always remember to respond to their queries then and there itself. Installing Facebook page Manager app in your smartphone let you respond to queries and update the page while on the go. Also, remember to begin and end all conversations on a positive note, even if the customer is not happy with your product or service.
9. Make your website visually attractive: If your website is not well organized and visually appealing, then customers may not feel like browsing it. Hence, a clean and attractive website is a prerequisite to convert Facebook fans into paying customers. Also, provide a clear link to your website from your Facebook page so that the customers need not have to spend time finding what they want.
10. Influencer marketing: This is the latest in social media marketing scenario. You can tie up with any influencer in your area of operation and ask them to endorse your product or service. It can be in the form of a review, a video or even pictures of your products being used by the influencer. All this creates an impression in the mind of the customers that your product/service is of good quality which might prompt them to try it out.
Above all this, having personal contact with new customers goes a long way in making them your loyal customers. Send a private message to them thanking them for following your page. You can even ask them few of their personal preference with respect to the products or service you offer. This provides them a feel that you really care for them and make them loyal to your brand.
Photo by William Iven on Unsplash
Author bio: Sunitha is a freelance content writer with experience writing content and blogs for clients in social media. Her interests include social media and content marketing. When she’s not writing, she likes to pursue her hobby of jewelry making.