Twitter Losing Steam Among Users?

Two latest surveys don’t exactly have good news for Twitter in the social media competition stakes. According to Forrester Research, followers engage with Google Plus posts more regularly than Twitter posts. Pew Research has found that a meager eight per cent of Twitter’s entire user base uses it to stay up-to-date with news.

Twitter Reveals Top Tweets of 2013

Microblogging site Twitter has revealed the most talked-about topics on the platform in 2013. Its power to disseminate news in real-time to millions the world over has made it a desirable communication channel in the modern age. This year, the most shared post came from Glee star Lea Michele who broke her silence following the death of co-star and boyfriend Cory Monteith. Her post thanking fans for their love and support was tweeted 408,266 times. Fast and Furious actor Paul Walker’s shocking demise following a car accident also saw mourners take to Twitter, with a tweet from his official profile being shared 400,000 times.

Facebook’s News Feed Tweak Aimed at Delivering Quality News

Back in August, Facebook implemented an algorithm update aimed at encouraging managers to provide better-targeted updates and less low-value material. The social media giant seems to have made it a priority to limit low-quality posts from news feeds. This week, it announced an update to its news feed ranking, which will put more emphasis on shared news posts as opposed to memes and the like, which are popularly shared on the site.

Apple Acquires Social Media Analytics Firm Topsy

Apple Inc. wants to gain keener insights into conversations around its brand. That’s the feeler the iPhone maker recently sent out with the acquisition of social media analytics firm Topsy Labs. Of course, the tight-lipped and secretive company would not reveal the strategic reason behind the move. Its spokesperson said that the acquisition was in keeping with Apple’s goal of buying small technology companies from time to time.

Luxury Experiences Doled Out on Social Media by Four Seasons

Although the benefit and importance of adopting content marketing has been widely touted by many companies, not many are have adopted it fully or even know how to. Moreover, very few companies are willing to be daring enough to stand out and be innovative with their content marketing campaigns. However, one brand – Four Seasons, is quickly becoming a trailblazer in the content marketing and social media marketing spheres. With their focus on digital marketing and innovative content, the company is reaping the benefits of good content marketing.

Hashtag Comes to Facebook!

One of the most popular features on Twitter – the hashtag, is now on Facebook. Although Facebook and Twitter are bitter rivals, it hasn’t stopped Facebook from capitalizing on the popularity of the hashtag. Facebook is not the only website to adopt the hashtag. A few months back, popular image sharing website – Pinterest, made the hashtag official on its website. Now Pinterest users can use hashtags to categorize and optimize their pins or images better on the website. Hashtags also allow people to find images much more efficiently on Pinterest.

Twitter Aiming to Be a Multimedia Hub with BBC Partnership

Just a few days ago, Twitter launched its standalone music app – Twitter Music. Although the app is not yet functional, the micro-blogging platform has just inked deals with entertainment giant BBC America to publish exclusive video content from the media company on Twitter. These videos will be of popular series on BBC America and all the videos will be “first-in Tweet branded”. The news of this Twitter and BBC America partnership was announced by BBC America via a tweet on its official Twitter account.