The popular blogging platform – Tumblr, was recently acquired by search engine giant Yahoo! After days of speculations about the possible sale of Tumblr, Marissa Mayer – CEO of Yahoo confirmed the news via her Twitter account. Around the same time, founder and CEO of Tumblr – David Karp also confirmed the news of the acquisition. Yahoo paid a whopping $1.1 billion to acquire Yahoo and the entire amount was paid in cash.
Social media marketers and content marketers flock to Pinterest, Facebook, WordPress and Twitter but for some reason they forget all about Tumblr. This micro-blogging platform has over 40 billion blog posts, more than 85 million users and receives over 17 billion page views per month. Any content writing, social media marketing or blog writing service that is worth its salt should not write it off so easily. Tumblr is a social networking platform that has a clean and versatile interface that is beneficial to any content marketing or social media marketing strategy.