We Are the End of 2012 – What to Expect in Social Media Marketing in the Upcoming Year!

Content creators and marketers have been learning and honing their skills over the years. Content marketing as an industry is constantly changing as new platforms for marketing are gaining popularity. Not a long time back, most companies pumped out content without really targeting it towards the right people. However, as content marketing strategies of most companies are maturing it is clear that content marketers have to pay attention and listen to their customers or followers.

Top Social Media Trend Predictions for 2013

Social networking websites underwent huge changes this year. Facebook added the Timeline feature, Twitter released business pages, LinkedIn redesigned Company Pages and Pinterest saw a huge surge in popularity. Businesses are now placing a lot of importance to their social media outlets to expand marketing reach, customer service and sales. So will this trend continue in 2013? Or will the importance of social media as an internet marketing strategy decline? A recent survey by Edison Research and Tom Webster, a social media behavioral researcher, throws up some interesting predictions that can help social media marketers and businesses prepare for the year 2013.