The Pew Research Center has found that social media continues to be a part of U.S adults’ daily lives. A whopping 73% spends time on Facebook, Instagram, Twitter, LinkedIn and Pinterest. More people – 42% to be exact – are on multiple networks, a development driven by the proliferation of mobile apps and content marketing.
That 75% of all online content is shared on Twitter and Facebook may not come as a big surprise to anyone. But here’s the big news: two well-known players are making rapid inroads into the content-sharing space. LinkedIn and Pinterest have reported robust sharing numbers; the world’s largest professional sharing network saw its content sharing rise by over 19% while the photo-sharing website posted a 15% growth in sharing. Facebook moved at a relatively slow pace, recording a growth of just under 15% while Twitter declined 8%.
LinkedIn has unveiled a new mobile app that provides a better email experience and enablers users to make more informed decisions on adding potential business connections on their smartphones. Called ‘Intro’, the app provides a summarized profile of the sender above the email client. The profile comprises the sender’s picture and small professional bio. When you click on the Intro bar, a more detailed profile of the sender is displayed. It includes the sender’s work history, education, mutual connections, and recommendations received by him/her from other LinkedIn users.
Marketing is a complex and confusing activity, especially for small businesses and start-ups. Most entrepreneurs are looking to make business contacts and attract a more professional audience. LinkedIn is a great platform for this purpose.