Ranking well for target keywords is the main focus of content marketing strategies of most companies. To check how well company websites or blogs rank in Google search results for desired keywords, companies usually conduct searches for those keywords and see if their websites or blogs show up in the results. This process can not only be time consuming but is also the wrong way of checking for keyword ranking.
Keyword density is one of the key factors content creators think of most. Keywords are basically the terms people type into the search bar to get search results and web content writers often think that the more number of times they can mention keywords in a copy the higher their web pages will rank. This may have been true in the earlier days of Google search where a lot of websites used keyword stuffing to successfully raise their ranks. However, current search engine algorithms and the Penguin and Panda updates have ensured that content and not the keyword density matters most for the ranking of webpages.
Google’s Matt Cutts shares his thoughts on choosing a domain name for an online business in the video below. He explains that there are two schools of thought surrounding the matter.