How to Newsjack Like A Pro

Awesome newsjackers can find a news item somewhat or barely related to their companies and turn it into a massively popular blog post, press release or even a social media campaign. An inbound or content marketer needs to be such a newsjacker. Contrary to popular belief, there is nothing shadowy and murky about newsjacking. Newsjackers are online marketers who are able to capitalize on the popularity of any news story and direct web traffic in their direction by being able to look at unrelated but popular breaking news items from a completely different angle that is relevant to the industries they are in.

Take the Content Marketing Pledge with Rand Fishkin!

Content marketing is absolutely essential for any business in the current markets as it is one of the most effective ways to expand a customer base, build brand image and reputation and in turn to help the company grow. Although many companies want to take advantage of the Internet era, very few have succeeded in doing so as most companies have very skewed ideas about what content marketing is. Content marketing is part of the overall inbound marketing strategy of a company. Inbound marketing has a natural network effect that allows the company to lower its cost of customer acquisition.