Most companies believe that content marketing includes having a blog and sharing posts on various social networking platforms. Starting off content marketing campaigns this way is a good idea but there is so much more that companies need to do to have successful and effective content marketing campaigns.
As we reported earlier – a survey by Econsultancy shows that more than 70% of respondents are looking to increase their content marketing budgets in 2013. Also, the latest Panda and Penguin updates to the Google search engine algorithm have changed the ways of SEO. The new updates mean that content is king and only good, valuable, original and relevant content gets top billing. Companies – especially small businesses are now in a hurry to produce as much online content as they can. However, this has lead to a lot of spammy content where the focus is more on volume and not quality and such content is not only ineffective but can hurt the content marketing campaign of the company.
Content marketing is the new buzz in the online marketing world and its impact is growing rapidly. A study published this year by Content Marketing Institute in collaboration with various marketing experts showed that more than half of the respondents had plans of increasing their online marketing budgets. This is not all – these respondents were also looking to professional content writers for help. The trend is re-instated by the fact that the number of Google searches for the phrase “content marketing” has almost doubled over the past year.