Convert Customers into Brand Advocates with Social Media Marketing

Content marketing and social media marketing can be highly labor intensive and time consuming for businesses. In fact, according to a marketing survey conducted by Curata – creating original, valuable and high-quality content on a regular basis is one of the biggest challenges that most companies are facing. Publishing content regularly, marketing content through the right channels, responding to consumers and readers, managing social media pages, etc. can become a monstrous task for a company. So how can companies ensure that their brands are being promoted effectively without too much effort? Look to your loyal and satisfied customers.

How to Advertise Way Ahead of the Times

What is a brand and how does one define it? Advertisers agree that brand equals the story of the company –although this definition was controversial until very recently. This video by StoryWorlwide gives a brief introduction about the future of advertising and what a brand is and how companies can increase brand awareness the right way. First and foremost, a company must find the core story that is at the heart of the brand, which is known as the “story platform”. Companies and advertisers must then create content and narratives based on the story platform and publish them via various digital marketing channels.

Advertising in the Digital Age – How Consumers Interact with Products and Brands

The digital era has completely revolutionized advertising. People nowadays have access to so much information so easily that they are very well informed and very opinionated. Discriminatory and false advertising techniques that used to be so effective in the 1960s cannot be used these days. Backlash against controversial advertising is so common that Creative Directors have to be very cautious.