Search Engine Optimization
Why You Need Search Engine Optimization for Your Website
Simply creating and hosting a website and then waiting for traffic to trickle in doesn’t really work. You need to market your website and there is no better way to do it than to get to the top of search engine results for the keywords that your potential customers are searching for. In fact, the importance of search engines in driving traffic to your website can be gauged by the fact that more than 70% traffic of most new websites comes through search engines. This is why Search Engine Optimization or SEO of your website becomes critical if you want your business to succeed on the internet.
Our SEO Service Can Give You an Edge Over Your Competitors
Just building random external links to your website does not make search engines take notice of the site and direct valuable traffic to it. It takes deep understanding of some key concepts, which need to be applied to your specific requirements and put into execution to get the desired results. And, we are a specialist at this.
So, here is how we approach search engine optimization for your website No shortcuts, because there aren’t any! Just well defined processes and time tested techniques:
Understanding the competition and choosing the right keywords to target – We conduct a comprehensive competitive analysis of your website and business against the keywords that are likely to drive interested customers to your site. We study all the keywords related to your business and identify those that are optimal in terms of the traffic they generate and the competition that is contesting for them. This ensures that the foundation of your search engine optimization strategy is solid.
On-Site SEO – Good websites are built in a search engine friendly manner, and we can help you understand and implement the basics of building such a website. Whether it is implementing best practices of website design and structure, optimizing keywords density on your web pages, appropriate internal linking, or optimizing meta tags and titles, we help you implement all that is going to make your website search engine friendly.
Building external links where they matter – On-site search engine optimization makes you website search engine friendly, but it is off-site SEO that makes it popular. External links are a measure of your popularity on the web as understood by search engines. However, not all links to your site have the same value for search engines. We help you build links where they matter so that you get the best returns on your investment.
It is important to remember that Search Engine Optimization is not a one-off process. It requires continuous monitoring of results, and planning and executing campaigns from time to time. We, as a company, believe in providing your complete and continuous support. We don’t show our clients temporary results and move on. We help them develop and implement long term strategies that will ensure that the website search rankings are maintained and safeguarded so that they can continue to get lots of traffic year after year.