Just a few days ago, Twitter launched its standalone music app – Twitter Music. Although the app is not yet functional, the micro-blogging platform has just inked deals with entertainment giant BBC America to publish exclusive video content from the media company on Twitter. These videos will be of popular series on BBC America and all the videos will be “first-in Tweet branded”. The news of this Twitter and BBC America partnership was announced by BBC America via a tweet on its official Twitter account.
No official comment has been made about the TV shows that will be included in this deal and specifies of this partnership. Only popular BBC programs “Doctor Who” and “Top Gear” have been highlighted in the announcement tweet by BBC America so fans of these shows have a lot to look forward too in the coming months.
Twitter to become an audio and video content powerhouse?
The news of this partnership comes close on the heels of reports that Twitter is in negotiations with TV networks NBC Universal and Viacom to sign similar deals. Unlike the Twitter Music app, no announcements have been made about how Twitter features like hashtags will be used with these videos. Also, no news of confirmed partnerships with other TV networks has been released so far. Twitter is making a huge push to incorporate more audio and video content in its platform and early this year the company launched Vine. Vine is a video-sharing service and has become hugely popular with Twitter users.
The company is also looking to attract a more mainstream audience as it launched its music app on the very popular show – Good Morning America. Instead of targeting techies and technically knowledgeable people who are the first ones to try out new applications, Twitter wants to build its user base quickly by catering to a mainstream audience.