OpenTopic was founded by Sophie Reinauld. It is an online platform meant for discovering and publishing content that is interesting and relevant to users' needs. The content publishing process is automated and can be monitored easily. OpenTopic has a search engine to aggregate relevant and satisfactory content which can be curated to engage a user’s audience through social media sharing and customized home pages. OpenTopic allows you to feed all social media sites, websites and blogs, or even create a newsletter from a single platform.
Pluggio is an online social content curation tool which helps in social media management. The tools it provides help to keep track of and organize different profiles, gather followers on social networks, and automatically curate and publish targeted content. The website serves as a means to aggregate and discover trending content from Twitter. Pluggio also offers its users an option to import existing twitter lists and the ability to schedule Tweets for a later time. Pluggio was created by Justin Vincent. It is available as a free service, but has many more features to offer its paid users. A wide range of different paid plans are available for users.
My Syndicaat is a personalized online aggregator that allows users to collect, filter and share important and relevant web content. This aggregated content can be pulled in from a large number of resources and this aggregation process can be set to automatically update to ensure current information and content. The internet content that is gathered can be made accurate and precise with the help of filters, user defined rules and manual inclusion/exclusion. This curated content can then be shared with other users and subscribers in the form of dynamic streams of content. My Syndicaat offers free of charge usage for personal and noncommercial users. This free usage has some limitations when compared with paid usage. MySyndicaat is a service developed and owned by Kipcast corp.
TrapIt is a personalized search service that aims to take search services to newer levels, providing a larger resource of content that is customized to suit a specific user’s interests. The more TrapIt is used and search results “liked”, the more efficient it becomes in delivering refined, relevant and interesting results that are specially tailored for a specific user. The results that this search engine curates and puts before you are more personal as they are also based on information that TrapIt gets from your Facebook or Twitter account. Gary Griffiths and Hank Nothhaft Jr. are co-founders of TrapIt. The service is currently running in a beta version and is open for everyone to try.
Percolate is a social media tool that can help users bring the most relevant and useful information from their social media sites to the forefront. Percolate also helps different brands to create social content for their audiences. The Percolate team helps its clients (different brands) to create their own unique social profile and deliver interesting and timely content to their audience. By doing this, Percolate ultimately creates the voice of the brand. Percolate was founded by Noah Brier and James Gross. Different services offered by Percolate have different price ranges.
Creating new content all the time can be a big drain of effort. Often times, promoting and sharing great ideas and high-quality branded content from other content creators can have the same impact as your own ideas. However, while doing this you want to make sure you curate the right way, giving proper attribution and not just copying but delivering the content with real value addition. Content curation tools help you do this and more. They help in recognizing, gathering and sharing content with your audience with minimum effort and great accessibility.
SharedCount is a social media analytic website that gives users information about the popularity and reach of any particular URL. Any URL may be tracked to reveal the number of times that it has been shared over popular social media sites. The site also has a multi-URL dashboard to show where exactly certain content has been gaining popularity. The website is free to use up to 100,000 queries per day for a single IP or domain. The site was built by Yahel Carmon.
Curalate is a web analytics service that provides its clients mainly with visual analytic tools. Curalate allows brands to measure and grow their visual social presence. The web app can automatically find images related to your brand from Pinterest and Instagram using image recognition algorithms. The Curalate tools also allow users to determine which images matter most, share engaging visual content across multiple networks, recognize which images drive revenue and traffic and also provides tabs on other competitors. Apart from analytics, Curalate also lets its users curate and automatically post content to social media sites. Curalate was co-founded by Apu Gupta and Nick Shiftan. Services are provided according to the online budget of a client.
If you are looking to expand your Instagram community, you can take some help from Nitrogram. With Nitrogram you get to discover new and potential customers that can help your business monitor your marketing reach as well as effectiveness on Instagram and also boost your company.
Helping you share links and create conversations, Shareaholic is a great weapon in any content marketer 's and social networker's arsenal. Whether you want to turn site visitors into frequent followers or seek to add shoppers in your list of loyal customers, Shareaholic has you covered. Started in 2008, the company grew quickly and has been helping businesses all over the world in discovering as well as sharing content.
Social media marketing can make a big difference when it comes to promoting your brand, no doubt. But is your social media strategy and content creating the desired impact and engaging your audience? Don't really know?!! Try some of these extremely useful social media analytics tools to analyze your efforts and verify if you are achieving your objectives.
Orbit Media is a company that focuses on web designing and web development. They work for clients through different services that concentrate on designing and developing their websites so that they may serve as marketing tools. Orbit Media also serves its community by sharing their expertise through their blog, The Orbiter. This blog focuses on providing their community with digital marketing, digital strategy, SEO, web development, and content marketing tips. Their blog focuses on how to launch a website, how to generate leads, best SEO practices, methods to develop social media presence and how to produce inspiring content.
eMedia Vitals is an online blog that focuses on serving print media executives. The articles provide a rich resource of information that can help businesses transition to e-media. They provide filtered and how-to content which is focused on helping the growth of the online sector of businesses. eMedia Vitals is a blog published by Vital Business Media which aims to create a targeted online community of professionals from various industries.
Marketing Interactions is a blog that provides a large resource of information related to marketing techniques. Most of the blog articles are focused on divulging the importance and value of content marketing. Different content strategies and e-marketing procedures are discussed in great detail which can help a company grow its sales. The blog highlights all the various aspects related to content marketing which make it necessary for it to be practiced appropriately. The blog also has articles which talk about how to carry out these procedures; what to avoid, what can cause harm, what is beneficial and other important tips. The blog is run by Ardath Albee who is a marketing strategist.
The Content Marketing Institute’s blog is focused on the practical aspects of marketing content. The blog contains articles on how to make marketing procedures more creative, how to make your content go viral, content curation tips, content marketing industry milestones and even articles with reasons as to why content marketing could end in failure. The blog is maintained by the Content Marketing Institute on their website. They aim to advance the content marketing practice by providing how-to advice from the experts. They also engage an active community to discuss the latest news and advances in the industry. The blog is extremely helpful for those who are looking to gain insight and information about the practical aspects of content marketing.
Content marketing is an umbrella term that sums up most of the non-paid internet marketing and smart content-driven customer engagement tactics. It's not a new phenomenon and has been around since the early 20th century. The idea is simple, engage your audience and build lasting relationships by sharing interesting and valuable content. With the social and other online media in focus, content marketing has become much easier than it ever was. If you are looking to learn more about how to reach out to your customers without appearing too 'salesy' with the 'same old' sales pitch, follow these leading content marketing blogs for the new trends and ideas:
The ebook phenomenon has awakened the hidden storyteller in people all over the world. When once publishing a book meant years of rejection before a manuscript could go to press, the ease of self-publishing ebooks has opened up exciting opportunities for writers of all genres. The reading public has also welcomed ebook authors with open arms and made the most of the convenience offered by downloading and reading books on their digital devices. Where there is a market, players are bound to come in droves – these ten ebook publishers have become the top choice of writers seeking best-seller status and a million-dollar payday, as well as consumers with an appetite for reading.
All small businesses should have content marketing strategies in place not only to support social media marketing but also to boost branding and search engine visibility. Consumers no longer respond to blatant advertising and will be willing to engage with your brand only if you are able to provide some value to them. Content marketing is the perfect way to do that. With the content that you create and publish, not only will you be providing useful content that your consumers can learn from but you will also be indirectly promoting your small business.
Content marketing is a broad term given to the processes of creating content and marketing it. The content can be of many types – textual, infographs, images, videos, etc., but the core purpose is to directly or indirectly lure potential customers and to expand existing customer bases.
© 2013 Godot Media