Although many companies are fast jumping into the content marketing bandwagon, there are many companies that are still indecisive about it. The stories of failure that some companies have faced with content marketing have scared away quite a few growing businesses from using content marketing. However, content marketing when done right can guarantee immense success for very little money. As one of the most cost-effective forms of marketing out there, your company should have already started using content marketing years ago. Are you still not convinced? Here are a few stats that will change your mind and prove the importance of content marketing.
Most B2B and B2C marketers use content marketing
91 percent of B2B marketers and 86 percent of B2C marketers use content marketing (Content Marketing Institute). This just goes to show the importance of content marketing and that it is proving to be useful in many domains. According to the same survey, B2C marketers are more inclined to use eNewsletters (78 percent), company website (84 percent) and social media (84 percent) over other content marketing tactics and are confident that these tactics are working for them.
This is the Holy Grail for all marketers and content marketing seems to have achieved it. 61 percent of consumers have admitted that they would more likely buy from a company that creates and publishes custom content. The same percentage of consumers also feel better about content marketing (Custom Content Council) while 60 percent feel better about brands when they read their custom content online (Content+). One of the top three reasons as to why customers connect with various brands on different social media platforms is their interesting content (Content+). Moreover, 90 percent of consumers say that they have found custom content quite useful (TMG Custom Media) and about 27 million pieces of content are shared by people every single day on various platforms (Nielsen and AOL).
Future of marketing
Content marketing has not only become one of the most successful types of marketing in the present but is also going to be immensely useful and successful in the future too. Don’t believe us? Well, according to 78 percent expert chief marketing officers , custom content marketing represents the kind of marketing that would be successful in the future. (Hanley-Wood Business Media). As of now, it has also been rated as the most effective search engine optimization technique (Marketing Sherpa 2013).
Don’t get left behind
According to a recent survey 9 out of 10 businesses and organizations use content marketing (Content Marketing Institute) and an estimated $118.4 billion was spent by organizations on content marketing, social media marketing and video marketing in 2013 (eMarketer). Add to this, the fact that 55 percent of B2C marketers are thinking of increasing their content marketing budgets (Content Marketing Institute), and this makes a very convincing case for content marketing.
Creating useful and relevant leads
Compared to companies that do not maintain blogs, B2B companies that maintain blogs diligently are able to generate 67 percent more leads every month (Social Media B2B). Blogs also increase the number of indexed pages on websites by more than a whopping 400 percent that can only be a good thing when it comes to SEO. Because of the success and efficacy of blogs, 37 percent of marketing professionals count blogs to be among the valuable type of content marketing (Content+).