Owning a small business poses challenges in terms of adaptation. Constantly adapting to changes and following new trends help build a stronger organization. Social media is one such change small businesses are now adapting to. Bill Rancic, a famous American Entrepreneur talks about social media benefits to small businesses. He says that small business owners can connect with their customers on social networks at a very low cost. The video features a dog-friendly food truck owner who uses social networking sites to update her customers on where she will stop for the day. She is active on Facebook, Twitter and LinkedIn and has her customers following her.
The number of social networking sites is growing and sites like Yelp are becoming key presence destinations for small businesses. This platform helps customers voice their opinions and concerns about a product. A common misconception about social networking sites is that they are only used by youngsters. However, social media has now evolved and is being used by people of all ages. ‘My seventy year old mother uses Twitter’, adds Bill.
Small businesses should embrace the change and get active on social media as this will help them grow their businesses.
Social Media Fueling Growth of Small Businesses
Owning a small business poses challenges in terms of adaptation. Constantly adapting to changes and following new trends help build a stronger organization. Social media is one such change small businesses are now adapting to. Bill Rancic, a famous American Entrepreneur talks about social media benefits to small businesses. He says that small business owners can connect with their customers on social networks at a very low cost. The video features a dog-friendly food truck owner who uses social networking sites to update her customers on where she will stop for the day. She is active on Facebook, Twitter and LinkedIn and has her customers following her.
The number of social networking sites is growing and sites like Yelp are becoming key presence destinations for small businesses. This platform helps customers voice their opinions and concerns about a product. A common misconception about social networking sites is that they are only used by youngsters. However, social media has now evolved and is being used by people of all ages. ‘My seventy year old mother uses Twitter’, adds Bill.
Small businesses should embrace the change and get active on social media as this will help them grow their businesses.
Tags: social media Social Media Marketing
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