Content creation and marketing is quickly becoming one of the top online marketing choices of companies worldwide. As more and more people are spending time on the Internet, businesses are now having to create interesting web content on their websites and blogs. However, most companies are complaining that they are unable to create enough content to maintain readers’ attention. Also, the popularity of social networks also means that companies not only have to create great content but also distribute it effectively via these channels so that the content is shared by social network users.
This is prompting companies to seek the services of professional writing companies. Nevertheless, most web content pieces have very short life spans but wouldn’t it be great if you could create “evergreen” content for your company that is viewed and shared even a long-time after it has been published? Here are some tips that will help you create high-quality long-lasting content.
Standard Long-lasting templates
There are some kinds of web articles that always have an audience. Articles with lists, tips, product descriptions, reviews, tutorials or ‘How to’ articles and videos will always be in demand. The structure of these web content pieces makes them easy to read and digest and provides a lot of information while eliminating fluff. Video tutorials are especially effective as people will always go to the Internet to learn how to do something like bake cakes or quill paper and videos are the best way to illustrate steps.
They say pictures speak a thousand words so why not spruce up any web article with appropriate and attractive diagrams and image/images. This strategy has been followed by some of the biggest companies like GE, which has made their blogs and websites very popular. An eye-catching picture will immediately catch the attention of the reader and will prompt them to read the content with these pictures.
Keep it simple
The most important thing to remember is that readers want easy-to-understand articles. Even if you are an expert on the topic, write the article keeping novices in mind. Avoid too much description and technical terms that can only be understood by experts. Content writers must also stay away from industry related jargon as most of the readers on the Internet are beginners. There is no need to show off your knowledge on the topic, rather you need to explain the topic in simple terms to interested readers.