Frank Kern - well-known internet marketer, in the video below, dispels the single biggest myth in internet marketing when it comes to emailing lists.
Most people believe that the money is in the list. The one with the longest list, makes the most money! If this were true however, spammers would be multi-millionaires according to Kern.
There are few who believe that the money is in your relationship with the list, and are actually closer to the truth. This relationship unfortunately, doesn’t magically appear or exist to begin with.
The real truth is that the money is in the ‘value’ you provide to the list, which in turn creates the relationship, trust, and goodwill needed to eventually result in sales!
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