Jessica Davis's blog

Everyone is well aware of the historical and revolutionary changes that the Internet and more specifically that social media has brought about recently.

People are bombarded with promotions and advertisements from all directions but are able to ignore the noise and pick up messages that are important to them. In the current marketing world where your messages could easily be dismissed as noise by your target audience, how do you get them to notice your message? More importantly, how and why do people sift through the noise and focus on certain messages?

Blogs help businesses attract more web traffic and establish companies or employees as thought leaders or experts in their field. But most business bloggers get too caught up in promoting their companies and products, forgetting that their audience wants more than just promotion from the blog! The rush to produce a large volume of content for blogs also sometimes pushes content writers to churn out poorly written blog posts on irrelevant topics.

Every profession requires the person to know basic skills related to that profession. A baker needs to know how to bake and a musician needs to know how to play an instrument. Similarly, a writer needs to have basic grammar skills to be successful. However, the internet and the phenomenon of self-publishing have made it easy for anyone to write anything and publish it on the web. Many online writers ignore grammar and punctuation rules and even make up their own spellings.

People don’t realize the fact that we use marketing almost everyday. When we try and convince a child to eat his/her vegetables or negotiate the price of an item, we are trying to get the other person to do something differently. This persuasion is the core of marketing. However, marketing has a bad rap nowadays as people believe it to be false and something they cannot trust. Many people believe that marketing needs to be avoided as it can induce people to do something that they don’t necessarily want to do.

Images are far more interesting than plain textual content and are instantly eye-catching. Even companies that don’t necessarily need to depend on images should use high-quality images on their websites to make their websites much more appealing to customers. The appeal of images can be seen by the fact that Pinterest and Instagram are some of the most popular social networking sites on the planet. These websites only allow users to share images, but smart businesses have been able to use them to promote their products and brands.

Even with excellent content and attractive websites, most companies fail to attract the expected amount of web traffic because of basic SEO mistakes that they commit. In this video, Matt Cutts – Head of the Google Webspam team lists the top SEO mistakes that he sees frequently. According to him, contrary to popular belief these SEO mistakes are not advanced coding errors but simple stuff that companies miss out or ignore.

The English language, like all other languages, is constantly evolving. Whether we like it or not, the digital era has had a huge impact on how people use the English language to communicate. From the overly formal language used by writers fifty years ago, people now use conversational and casual language and tone on the Internet.

To appear on the first page of search results, companies and online marketers will believe and implement any SEO technique or trick they have heard of. Using an SEO technique without any proper analysis have a negative impact on the search rankings of a web page. To maintain current rankings and to prevent being penalized by latest algorithms, webmasters often believe speculations rather than facts. In this video, Matt Cutts – Head of the Google Webspam team, talks about the latest misconception that he would like to put to rest.

As Google has released many changes to its search engine algorithms and come down severely on suspicious SEO practices, people are always curious about upcoming changes in terms of SEO. Most people have to settle for speculations as Google is very tight-lipped about future changes it has planned. In this video, Matt Cutts – head of the Google Webspam team, reveals what his team is working on and what people can expect from Google in the coming months.