Jennifer Laycock - social media expert, speaks of the importance of having micro goals in your social media campaign in the video that follows.
According to Laycock, most people go about analyzing their social campaign the wrong way. They look at it in terms of - followers on Twitter, fans on Facebook and so on. In other words, they look at the long term goal.
The concept of forming micro goals for your campaign is an important one. Little things like analyzing an article that's been re-tweeted or not, the number of times the discount code was used can help in figuring out what changes need to be made to your campaign for it to finally drive traffic to your site and lead to conversions.
To be effective at social media and actually have an impact on your bottom line - you need to get help from a professional writing service that specializes in social media services to point you in the right direction and set the needed micro goals!
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