All through last year Google kept website owners on their toes with major changes in its search algorithm. The panda update increased focus on high quality content. In November the search giant made another major change in its search algorithm giving a higher priority to the freshness of content. Freshness has been a common trend across all the recent changes made by Google.
The freshness update is likely to affect approximately 35% of searches. Searches where freshness is irrelevant, for instance biography of Mother Teresa, won’t be affected by the update. The change will impact searches on trending hot topics, subjects that are frequently updated and recurring events. Although the update won’t affect all searches, you can take advantage of it to improve your ranking. Here are 3 simple tips to help you make the most of Google’s freshness update.
• Try to be the first mover in your niche. Aim to be the first one to provide information on an upcoming event or a news story.
• Stay up-to-date with the industry news and try to incorporate the latest events or trending topics in your content.
• Update your site with fresh content as often as possible. Developing a publishing calendar is a good idea. If you lack required resources, investing in professional writing services may be worth your money.
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