Joseph Pine, well-known author and consultant to entrepreneurs talks of how selling is about creating an enjoyable buying experience for your customers.
He goes on to elaborate on how the use of 'authenticity' in the art of selling can be tough. The 3 important tips he gives are -
1) Don't say you're authentic unless you truly are.
2) It's easier to be authentic if you don't have to say it.
3) If you do say you're authentic - you better be authentic!
So, when you do try to sell your business or skills in words, ask your copywriter or resume writer respectively - to be true or 'authentic'.
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