Matt Cutts Reiterates Importance of Body Copy to Google Search Visibility

There is a tendency among search engine marketers to be meticulous about the header content – title tag and meta description – but more casual about the relevance of body content to the page. It can confuse Google and make it difficult for the search engine to return the page to users. This is the point Matt Cutts, head of Google’s webspam team, made in his latest video.

Three Best Practices of Content Marketing

Content marketing has been around for a while now. But few businesses are actually deriving value from their content marketing efforts. It’s not easy to understand why – at a time when we’re bombarded by content of all type on our desktops, mobile phones, tablets and through traditional channels, the focus on value and quality of content holds precedence over everything else. Which brings us to the first best practice of content marketing – creating useful content.