Matt Cutts Reiterates Importance of Body Copy to Google Search Visibility

There is a tendency among search engine marketers to be meticulous about the header content – title tag and meta description – but more casual about the relevance of body content to the page. It can confuse Google and make it difficult for the search engine to return the page to users. This is the point Matt Cutts, head of Google’s webspam team, made in his latest video.